Rubyson Experiential Marketing Sales is a division of Creative Connection providing affinity driven events to motivate, engage, spark awareness and create value for your brand in an interactive setting where your targeted audience have a one on one experience with your brand. We call this the Affinity Driven Marketing Experience.
The experiential experience we design turns your target audience into advocates for your brand. Consumers promote the products and services they enjoy and enhance their lives.
Perrier French Film Festival: Perrier sought an event to interact directly with their audience and what better avenue then the The Ft. Lauderdale International Film Festival. The event is a week long series featuring top new french movies and classic movies held at Cinema Paradiso. Perrier is the title sponsor, movie goers experience the brand at the film series through product distribution, signage, mentions and the signature Perrier French theme party.
Barbecue Event with McCormick
McCormick needed an event to showcase their Grill Mate seasonings. What better way to showcase the flavor enhancement of their product then a barbecue cook off. A barbecue cook off held in the parking lot of the Wachovia Center provided a tailgate experience for attendees allowing them to sample barbecue food cooked by participants. McCormick setup a booth where they provided samplings of their grill mate seasoning along with bounce back coupons allowing them to interface directly with their target market.
Corporate Destination Trips:
Designed corporate incentive destination trips to increase revenue and build relationship with existing clients. Exotic trips were planned to destinations such as: Monte Carlo, South Africa, Orient Express, Rome, Florence and Alaskan cruise on the luxury cruise line Regent Seven Seas